How Nordic Companies Are (and Aren’t) Using AI

In this week's episode, special guest; Eva Fors, Managing Director at Google Cloud Nordics returns to the podcast. Eva and our host, Ather Gattami look at how companies in the region are shifting from AI pilots to real deployments, with leaders like Klarna, EasyPark, and Bonnier News using generative AI in areas like customer engagement, M&A, and personalization. While adoption is growing, Eva notes traditional industries are slowed by governance and execution gaps rather than tech limitations. She emphasizes the importance of treating data as a key asset and sees major potential for AI in public sector services, finance, and backend operations - especially as agent-based systems become more common.