Join us as we explore the art of negotiation in sales with our special guest, Stan Christensen, an adjunct professor at Stanford and host of the "All Things Negotiation" podcast. We discuss the common misconception that price is the most critical element of closing a deal. Instead, we emphasize the significance of building long-term client relationships over short-term gains.

Stan shares his expertise on why postponing price discussions until other aspects of the relationship are established is crucial. By focusing on understanding and empathy, rather than tactics, negotiators can create fair and successful outcomes. With Stan, we also explore cultural differences in negotiation styles and the significance of understanding these nuances.

Check out Stan's podcast, All Things Negotiation! YouTube: https://bit.ly/4kMStSbSpotify: https://bit.ly/4mw9lhFApple: https://bit.ly/4bZAm88

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Negotiation Secrets for Building Trust in Business