Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3)

Show Notes & Links:

• [1:24] What is Italic Black?
• [2:51] What Italic’s Founder & CEO has to say about the membership.
• [5:58] What changed Kristen’s mind about Italic Black.
• [8:34] What the DTC community has to say about it.
• [16:33] Snacks and Pantry Shop.
• [20:24] What the experience is like on the sites.
• Kristen LaFrance on Twitter
• Kristen's newsletter
• Italic Black
• Introducing Italic Black
• What the DTC Twitter community has to say about the membership
• This VC-funded anti-brand already has a 100K-person wait list
• PantryShop.com
• Snacks.com
• PepsiCo’s Move Into DTC
• Pepsi and Frito-Lay want you to buy all these snacks online with their new DTC websites
• PepsiCo’s Move Into DTC Is Both Sales Tactic and Consumer Research