How AI Will Take Over Ecommerce in the Next 12 Months with Jo Lambadjieva

Oct 21, 2025

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Joanna Lambadjeiva, founder and CEO of Amazing Wave Digital, an agency that helps Amazon and e-commerce businesses unlock scalable growth through practical AI solutions. From AI-powered business process audits to tailor-made strategies, team training, and streamlined operations, Jo and her team help brands identify inefficiencies and build custom systems that actually move the needle.

With a proven track record of helping brands increase productivity, scale creative output, and build more agile teams, Jo is here to show you how to stop dabbling in AI and start integrating it in a way that’s strategic, sustainable, and wildly profitable.

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> Here’s a glimpse of what you would learn….

The rapid integration of AI in e-commerce and its transformative effects on shopping behaviors.
The importance of adapting business strategies to remain competitive in a changing landscape.
The role of AI agents in making purchasing decisions for consumers.
The significance of user-generated content and community engagement for brand visibility.
Strategies for optimizing product listings and enhancing brand content using AI tools.
The shift from traditional SEO to AI-driven recommendation engines.
The necessity for brands to diversify beyond platforms like Amazon to mitigate risks.
The potential for AI to enhance internal operations and improve team productivity.
The importance of building authentic brands that meet customer needs in an AI-driven market.
Practical steps for e-commerce businesses to start leveraging AI tools effectively.

In this episode of the EComm Breakthrough Podcast, host Josh Hadley interviews Jo Lambadjieva, founder and CEO of Amazing Wave Digital. They discuss how AI is rapidly transforming e-commerce, from changing consumer shopping behaviors to the rise of AI-powered agents making purchase decisions. Jo shares actionable strategies for brands to adapt, including leveraging AI tools for product optimization, building authentic engagement on platforms like Reddit, and preparing for an AI-driven marketplace. The episode offers practical advice for e-commerce businesses to stay competitive and thrive as AI reshapes the industry landscape.

Here are the 3 action items that Josh identified from this episode:

Start Your AI Habit Now
Spend 10 minutes a day using AI tools like ChatGPT or Claude to brainstorm, test prompts, or analyze data. Small, consistent use compounds fast.
Optimize for AI Discovery
Publish helpful content on Reddit, Wikipedia, and reputable media—these are the sources AI models trust and pull recommendations from.
Test Fast, Iterate Faster
Use AI to A/B test images, copy, and listings weekly. Treat AI as your “rapid testing lab” to stay ahead of slower-moving competitors.

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Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

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Jo Lambadjieva 00:00:00 If you really just start putting all of this into like one neat package of what this means, it means that, yeah, shopping is going to be very soon, very AI powered. And for that reason, you have to start making some smart decisions about how to, like, pivot your business and sort of diversify your risk. If you are just like basically focus on just one platform, e.g. Amazon.

Intro 00:00:28 Welcome to the E-com Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh Hadley 00:00:41 AI is rewriting the rules of e-commerce in real time. Agents shopping is coming when AI agents are buying for your customers. Will your brand even show up in their cart? If you're not adapting now, you are already behind. Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley. I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to over nine figures on my journey to nine figures, I bring you unfiltered conversations with the smartest minds in e-commerce.

Josh Hadley 00:01:12 Past guests include Kevin King. Michael E Gerber, author of the E! Myth. And Brandon Young from Cellar Systems and Data Dive. Today's guest is someone that is at the forefront of one of the biggest shifts happening in e-commerce right now the integrati...