Career Contessa

Owning Your Reputation Narrative: Crafting a Public Presence That Matches Your Private Impact

Jul 15, 2025
Join Kimberly Brown, a career and leadership expert and author, as she dives into how to manage your professional reputation. Discover the importance of conducting a personal branding audit to gather feedback and reshape how others perceive you. Brown shares practical tips for boosting visibility without self-promotion and emphasizes articulating your professional identity. The discussion also explores crafting a narrative that fosters authenticity and collaboration, highlighting the difference between mere career success and creating a lasting legacy.
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ADVICE

Do a Reputation 360 Audit

  • Conduct a 360-degree feedback audit by asking trusted colleagues for concise descriptive feedback about your work experience.
  • Use their responses to assess if your current reputation aligns with the professional narrative you want to create.
ADVICE

Elicit Honest Feedback Safely

  • Target feedback requests to people you have established relationships with to increase honesty and ease of response.
  • Use simple frameworks like "start, stop, continue" and consider anonymous forms to elicit candid constructive feedback without fear of retaliation.
ADVICE

Match Talk With Actions

  • Clearly articulate your new desired reputation verbally and support it consistently with demonstrable actions.
  • Avoid being just a talker; align your behaviors with the strategic persona you want to build.
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