Welcome to More Equity. Today, we’re bringing you part 3 of our female founders series—a collection of honest conversations with trailblazing female founders who are thinking big picture about the state of women in startups and tech.

We’re speaking with Carolyn Rodz, serial tech founder and small business advocate. Carolyn is the current founder & CEO of Hello Alice, a free digital platform that connects business owners with the resources they need to launch and grow. Prior to founding Hello Alice, Carolyn founded companies in the retail and marketing industries. After selling her second company, Carolyn started Hello Alice as the answer to what she wishes she had when she was starting her first company 15 years ago. We sat down with Carolyn to discuss her experiences as a three-time founder, Hello Alice’s response to COVID-19, and why she believes #WFH might make our lives all a little more equitable.