The Big Story Cybercriminals are using AI to scam you, now what?
Aug 27, 2025
Tony Anscombe, Chief Security Evangelist at ESET, dives into the alarming rise of AI-driven scams, particularly exploiting social media. He reveals how cybercriminals are leveraging deepfake technology to create realistic impersonations, targeting young investors with deceptive financial promises. The discussion highlights the critical need for skepticism, the importance of reporting cybercrime, and the role of technology companies in combating these threats. Anscombe emphasizes the urgency of strong cybersecurity measures in our increasingly click-driven world.
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Real Commentators Had Personas Stolen
- Mike Epple and others observed Canadian market commentators having personas stolen for fake posts.
- Tony Anscombe confirms a massive increase in impersonation and deepfake usage.
Deepfakes Drive A Surge In Scams
- Deepfake tools are now cheap and widely available, enabling a ~400% rise in social-media scams.
- Criminals can create lifelike fake videos using public images for a few hundred dollars.
Question Wild Return Promises
- If an advertised return sounds unrealistically large, treat it as fraudulent and pause.
- Verify the source and ask whether that person or news anchor would realistically endorse the product.