Hau Thai-Tang: The Inside Story of Ford's Gigantic Bet on Mustang Mach-E.

In February 2022, Consumer Reports named the Mustang Mach-E the best electric car on the market, knocking Tesla from the number one position for the first time. The sporty SUV seems to be everything customers want in a Mustang: good-looking, modern - and very fast. People in America bought almost 30,000 of them in the first year, blowing past even the most optimistic projections by the team at Ford. But what most people are not aware of is that the Mach-E product development program was actually a high stakes gamble. Ford was betting the legendary Mustang name on a totally new vehicle that would be a 4-door SUV instead of a 2-door coupe, where passengers would sit up high, not in bucket seats. And, imagine this, a Mustang that was ultra quiet on acceleration. Our special guest today is Hau Thai-Tang, Executive Vice President of Industrial Platform at Ford Motor Company. In our conversation, Hau gives us an insider's view of how the Mustang Mach E grew from concept to production in less than three years. As you might imagine, there were more than a few dramatic twists and turns along the way. Also, I am sure that you will be surprised and amazed by Hau's own personal story, from escaping war-torn Vietnam in 1975 to becoming one of the auto industry's most accomplished executives.

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