Elon. Uno, nessuno, cento Musk

04. Da Twitter a X: caos o visione?

Jan 20, 2025
Explore the chaotic transformation of Twitter into X under Musk's direction. Discover the motivations behind his acquisition, from combating 'woke' culture to intentions of reshaping public discourse. Learn about the controversial changes in content moderation and the fallout from mass layoffs. Delve into Musk's attempts to monetize the platform with paid verification and what it means for user identity. The impact of releasing the Twitter Files and the constant struggle for advertiser confidence highlight the turbulent future of this rebranded platform.
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ANECDOTE

Sink Stunt At Twitter HQ

  • Elon Musk burst into Twitter HQ carrying a sink as a symbolic stunt when closing the purchase in Oct 2022.
  • The image framed his takeover as theatrical and confrontational.
INSIGHT

Platform As Power And Playground

  • Musk saw Twitter as both a tool to fight perceived ideological censorship and a playground to dominate.
  • Wealth plus tech-savvy grants him outsized influence over online public discourse.
ANECDOTE

2018 Defamation Lawsuit Example

  • In 2018 Musk publicly accused Vernon Unsworth of pedophilia and faced a lawsuit that went to court.
  • The episode showed how Musk's tweets can create legal and reputational risk.
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