Today's episode is a reading of an article I wrote for our friends at Liftoff in 2019. While mobile and marketing have come a LONG way since then - with platform and algo changes, and of course Apple's privacy policy changes, this article is a useful reminder that many of the fundamentals and principles underlying scaling haven't changed all that much - and there are some principles here that I hope will be helpful for you in your own scaling efforts.

Link to original article on the Liftoff blog here: https://liftoff.io/blog/scaling-user-acquisition/

Link to show notes here: https://mobileuseracquisitionshow.com/episode/how-puzzlesocial-grew-ua-spend-from-zero-to-1-5-million-per-monthand-got-acquired-by-zynga/ 

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Note: We’re excited to announce the second edition of our live workshop series, Mobile Growth Lab, to help marketers, leaders and execs prep for a post-IDFA world! 

In the first edition, we helped over 40 attendees: 

• See the map
• Prepare the groundwork
• Move forward
• Find acceleration 

We’ll cover all that (updated for the reality of the post-IDFA world) and many requested topics like web-based flows, creative strategy, conversion values, prep for iOS 15, and more. 

Interested? Fill up this quick form to join the interest list. (It’s a 2-minute form, and there is no commitment as yet. This is to help us get an idea of the level of participant interest so we can plan sessions and logistics.)

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