Messy Marketing Careers | E65 with Olga Karanikos

In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.

Takeaways:

• Your Career, Your Rules: No defined paths here—marketers need to take control and carve out their own growth.
• The Renaissance Marketer: Being versatile across marketing functions is a major key to career success.
• Certifications Are Cool, But... Experience and practical skills? Way more valuable.
• Leadership Without the Title: You can lead by taking initiative and showing up where it counts.
• Bad Boss? No Problem: Find support, make a business case for your ideas, and don’t let bad managers hold you back.
• Revenue Talks: Tie your marketing efforts to revenue, and watch your career (and paycheck) grow.
• Trend Alert: Avoid hopping on outdated trends and focus on what’s actually driving results.
  
  

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