The Rise of K-Pop and BTS's Impact

K-pop, traditionally a niche genre, gained massive mainstream popularity with the emergence of BTS, which quickly became a global phenomenon. Their music resonated with diverse audiences, breaking records by topping charts in territories previously unavailable to Korean artists, such as the U.S. Billboard charts. This unprecedented success has drawn comparisons of BTS to legendary bands like The Beatles, marking a significant shift in pop culture dynamics. Despite their astoundingly broad appeal, K-pop is still seen as niche in the U.S., overshadowed by domestic pop stars, reflecting the complexities of cultural acceptance.