Side Hustle School Ep. 3249 - Weekend Workshop: From Ski Bum to Six-Figure Teacher
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Nov 23, 2025 Discover how a laid-off ski bum transformed his life by launching an online snowboarding school. Learn about his journey from in-person lessons to global digital teaching, leading to sales in 20 countries. Hear how he tripled revenue with affiliate marketing and expanded his reach by translating content into nine languages. Gain insights into essential business skills like marketing and accounting he mastered along the way. This inspiring story illustrates how to package local expertise for a world audience.
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From Ski Bum To Instructor
- Nev Lapwood was a ski bum laid off from restaurant work and began offering private snowboard lessons locally.
- He turned hands-on teaching into a paid hustle before scaling it digitally with friends.
Scale Beyond Geography And Season
- Nev realized geographic and seasonal limits kept his income capped and sought a virtual solution.
- Packaging local expertise for global distribution unlocked demand year-round.
Launching Snowboard Addiction
- Nev and friends launched Snowboard Addiction: comprehensive online tutorials based on his in-person methods.
- The timing matched growing demand for high-quality on-demand instruction and reached a global market.
