Emma Regan didn’t set out to build a multi-site women’s strength brand. She started with a 6-week course in her mum’s back garden… and seven years later she’s leading a team across two sites, supporting 400+ women, and scaling a mission-driven community under the 'And Bloom' umbrella.

In this episode, Emma breaks down how her gyms work, the barriers that stop women lifting weights (it’s not motivation), why 8:1 became her “magic number” for strength sessions, and how they’ve systemised a compassionate coaching standard built around clients feeling strong, supported, and seen.

We also get into the less-glamorous side of growth: evolving SOPs, designing an intake that builds buy-in, structuring memberships to minimise admin, and the leadership lessons Emma learned the hard way when her team grew faster than her management skills.

Find Out More About Emma:

Her Gym: https://www.andbloom.uk/
Her Instagram: https://www.instagram.com/emmaaregann

#24 This women’s gym grew from a back garden to 2 sites (w/ Emma Regan)