The Art of Selling: Insights from a Sales Maven Ep. 108

After a long haitus due to a company transition, we're back with episode 108! In this episode of the Family Biz Show, Michael interviewed Nikki Rausch of the Sales Maven, who shares her journey from a successful sales career to becoming a sales consultant.

They discuss the importance of hiring the right salespeople, understanding the sales process, and the differences between marketing and sales.

Nikki introduces her Selling Staircase framework, emphasizing the need for curiosity in sales conversations and the importance of training for business owners and their teams.

Some major topics included:

• How to assess the right salesperson (and how to hire them)
• How sales competency levels can impact training and management.
• What an ideal sales funnel should be based on
• How compensation structures should align with business goals.

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