A boost for Central Otago business when the inaugural Ayrburn Classic rolls into Arrowtown this weekend.
Hundreds of vintage and luxury cars will be on show at the 160-year-old farm, which has recently become a hospitality hub.
The event's taken inspiration from overseas festivals like Pebble Beach in California.
Ayrburn Owner Chris Meehan told Mike Hosking the land was a sheep paddock around a year ago.
He says now there are 10 restaurants and bars, a winery – and they're doing about 40-thousand meals per month.
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The Mike Hosking Breakfast