“Data is never the whole story…there is always a gap between the data and reality.” -- Irwin Kula
Just when we think we know what we think about data, Irwin Kula is here to help us uncover the tensions and handle the polarities data brings.
There are so many tensions fundamental to the role of data in our lives, just think about how the most valuable data doesn’t actually confirm what we already know … it brings us something new, probably throws us into a more uncertain rather than more certain frame of mind, and may induce change when we weren’t looking for any type of change at all.
Still, from the outset, when data is mentioned in business it's not usually about the discovery of unintended results but about certainty. But on our quest for certainty, we are often given less of it.
Let's jump in.