E78: Who's There? #1 - Matt Locke

From sport and music, to films, radio or literature, every part of the culture industry is defined and shaped by the metrics we use to measure the audience for them.But who decides what metrics to use? This is a question posed by today’s guest Matt Locke, the co-founder of Storythings, and someone who I’ve been trying to get on the podcast since we started a year or so ago.Matt is one of the most interesting thinkers on our relationship with media, and he has written a series of essays called How To Measure Ghosts. Before starting Storythings in 2011, Matt worked in Digital Media for over two decades. He was Head of Innovation at BBC New Media from 2001, then moved to Channel 4 where he was Commissioning Editor, Education, and later Head of Multiplatform.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.