#172 Athletes Watch Tape, Why Not Sales Engineers

A major aspect of Sales Engineering is performing a demo. Some managers have time to go through their SEs demos, but most of the Sales Engineer Managers have other urgent issues that need their attention. That's where Kerry comes in. He has reviewed countless demos and coached so many SEs, and today we will talk about what he looks for in a demo and how we can improve it.

Shownotes: https://wethesalesengineers.com/show172