SCL and Cambridge Analytica: Peering Inside the Propaganda Machine

Cambridge Analytica and their parent company SCL Group hit the headlines recently when, after their work on the Trump campaign, reporting exposed misuse of Facebook data linked them to ‘Brexit’, unethical conduct in international elections, and revealed their relationship to defense contracting.

Dr. Emma Briant has spent over a decade researching SCL and Cambridge Analytica. She drew on substantial contacts she developed in her work on defense propaganda (Propaganda and Counter-terrorism: Strategies for Global Change, Manchester University Press, 2015) to research an upcoming book, What’s Wrong with the Democrats? Media Bias, Inequality, and the Rise of Donald Trump (co-authored with George Washington University professor Robert M. Entman) and academic publications on the EU referendum.

In this talk, Briant discusses her analysis of the company’s activities in each of these areas, how she gained such unique access to key executives who worked on the campaigns, as well as the implications of the key evidence she recently submitted to several public inquiries in the UK.