The plant-based food industry is booming, and we caught up with Sara Berger, CEO of Sproud, “the alternative to the alternative” in dairy alternatives. Discover Sproud's relentless commitment to taste, health, and sustainability while navigating the challenges of scaling a new brand in a fiercely competitive market. Sara explains the ins and outs of the food industry, from distribution to branding, and how young consumers are driving innovation in the space.

Timestamps:

00:55 Sara’s background and the Sproud story
03:30 2022 wins and Sproud’s European playbook
04:25 +30 country expansion and operation
07:30 Scaling a food brand in a world of giants
15:00 Young consumers and next gen plant-based
19:30 Planetary boundaries and food innovation
22:40 From Big Corp to mission-driven scaleup
25:25 The customer feedback-loop challenge for wholesale
29:45 Why the Pea protein is the hero of the product
31:00 Sparking brand emotion
33:50 Achieving profitability in the food space
38:08 Sara’s number one trade secret: Keep it simple

9. Sproud: Scaling a sustainable food brand among industry titans