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Uses of Email
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Transaction/Service E-Mails - one email to the single person for a particular purpose. ie. Reset Password, Shipping Confirmation...
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Bulk Email - send to the group of people. ie. Newsletter, Forum subscriptions…
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User communication - personal contact or something like basecamp
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Impact the type of service and tools you will use
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Getting Started With HTML EMails
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Drupal out of the box will only send plain text emails
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Need an SMTP server setup on your web server or use this:
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SMTP Authentication Support Module
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Structure of HTML email
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HTML E-Mails From Drupal (Creating and Sending)
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Simple News (Module)
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Create E-mails content
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Mime Mail
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Enhances the abilities of Drupal to send HTML Emails
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Allows for email attachments
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Mandrill / Mail System
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(service by Mailchimp)
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Can replace the need for an SMTP server
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Has statistics for e-mails sent
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Can setup rules (within the Mandrill service) to change e-mail attributes before sending
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HTML E-mails From Outside of Drupal (List Signup Only)
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Mailchimp
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Allow Drupal visitors to signup for emails
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List Management for users
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E-commerce and webform integration
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Service is easy to use
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Allows RSS Auto Send
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Use site content to build newsletters
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Constant Contact
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Allow Drupal Visitors to signup for emails
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Limited List Management
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Some E-commerce and Webform integration
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Campaign Monitor
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Great reseller program
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Easy template generation
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Zurb Foundation
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Responsive templateshttp://zurb.com/playground/responsive-email-templates
Module of the week
Table Field - https://www.drupal.org/project/tablefield
This module allows you to attach tabular data to a node in Drupal 6 or any entity in Drupal 7. The input form allows the user to specify the number of rows/columns and allows entry into each table cell using text fields. Tables can be defined globally or on a per-node/per-entity basis, so every node can have multiple tables of arbitrary size. Enter data by hand or by CSV upload. Table data can also be downloaded as CSV files by your users if you so choose. Tables are multi-value and revision capable.
ResourcesSimple News - https://www.drupal.org/project/simplenews
Mime Mail - https://www.drupal.org/project/mimemail
SMTP Authentication Support Module - https://www.drupal.org/project/smtp
Mandrill - https://www.drupal.org/project/mandrill
Mail Tester - http://www.mail-tester.com
Mail System - https://www.drupal.org/project/mailsystem
Mailchimp - https://www.drupal.org/project/mailchimp
Constant Contact - https://www.drupal.org/project/constant_contact
Campiagn Monitor - https://www.drupal.org/project/campaignmonitor
Responsive Email Design from Campaign Monitor - http://bit.ly/rt-rdemailcm
Web Fonts in Email from Campaign Monitor - http://bit.ly/rt-emailcm
Responsive Email from MailChimp - http://bit.ly/rt-rdemailmc
Typography in Email from MailChimp -http://bit.ly/rt-emailmc
Tutorial to Understand HTML Email (Hand crafted) - http://webdesign.tutsplus.com/articles/build-an-html-email-template-from-scratch--webdesign-12770