The Daily Aus How does TDA make money?
Sep 6, 2025
Discover the heartfelt journey of founders balancing mental and physical health amidst entrepreneurial challenges. Dive into unique hiring experiences and the significance of honoring Indigenous lands. Unveil the excitement behind the new newsletter series, Building TDA, which demystifies the workings of a news company. Hear their inspiring story of how a LinkedIn connection blossomed into a successful venture, emphasizing sustainable partnerships and personal resilience in the face of scaling challenges.
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How TDA Actually Began
- Sam posted on LinkedIn saying he wanted to start a news company and got one reply.
- They met for coffee and The Daily Aus was born from that first meeting.
What Raising Capital Really Does
- Raising capital means adding new owners and diluting founders to get money for growth.
- They used that capital to quit jobs and pay modest salaries while figuring out the business.
COVID And A Press Boost
- COVID accelerated TDA's audience growth from 3,000 to 40,000 in 2020, creating momentum.
- A Financial Review piece was a breakthrough that sped up investor conversations and confidence.