WSJ What’s News How the Rising Cost of College Is Changing Families’ Calculus
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Aug 24, 2025 
Joining the discussion is Oyin Adedoyin, a Journal reporter who dives deep into the soaring costs of college tuition. She shares insights on how these financial burdens are reshaping families' higher education choices. From the challenges of financial aid to the pressure of college admissions, families are reassessing their aspirations. Oyin highlights personal stories, like a family navigating law school dreams while grappling with affordability, showcasing the delicate balance between financial constraints and educational ambitions.
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Rising Enrollment Meets Higher Sticker Prices
- About 18 million students enrolled this spring and college sticker prices keep rising, driven by administrative costs and funding cuts.
- Families feel increasing angst because tuition appears to rise while competition for spots intensifies.
Family Hires Help To Navigate College Costs
- Anna Sophia applied to 20 colleges including elite schools and uses a counselor to navigate applications and finances.
- Her immigrant parents saved in 529s but still faced high costs and hired help to understand the U.S. college system.
Appeal Financial Aid Offers
- Appeal a financial aid offer if a school is your top choice and you have competing offers with aid.
- Provide updated financial documents and other schools' awards to prompt institutions to re-evaluate aid.