Episode 66: The TRUTH about Music Licensing with Michael Elsner

Don’t know how to make it in the music industry? Today’s episode will show you how the music industry has changed for your benefit. Listen in as Rick sits down with Michael Elsner, a producer, songwriter, and author of The 4 Step Plan to Licensing Success. Michael explains why this is the golden age of music licensing as he gives his step-by-step process to getting started and succeeding through licensing. “Every part of a song can find a home.”- Michael Elsner   What do you want to hear from the Music Industry Blueprint Podcast? Tell us here! ***Want to be a guest on the Music Industry Blueprint Podcast?*** Send an email to podcast@musicindustryblueprint.com With the following information: Name, website, social handles, questions you would like to ask Rick and contact information   Time Stamps: 2:25 - From Michael’s pursuit of being a rock star to his introduction to licensing music 10:50 - Michael’s observations of artists that inspired him to music licensing 13:25 - We are in the golden age of music licensing 15:34 - Having a strategy to get music out there 16:19 - Writing elements of songs instead of whole songs 19:55 - It’s all about the elements and the placements 25:36 - The 4 step process of developing music for licensing 25:59 - Step 1: Build your catalog 27:51 - Step 2: Create valuable content (multiple mixes and placements) 28:31 - Step 3: Mastering metadata 39:23 - Step 4: Getting your music heard (working with producers) 47:45 - How the 4 step process sets you apart from other professionals 51:00 - Getting your music licensed by changing your approach -- get Michael’s free e-book!   Resources: MasterMusicLicensing.com Courses & Consulting Master Music Licensing - The 4 Step Plan to Licensing Success FREE E-BOOK Simon Sinek: How Great Leaders Inspire Action TED Talk Start with Why by Simon Sinek   Connect with Michael: Instagram Facebook YouTube MichaelElsner.com Connect with Rick: