95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does.

Taylor and Richard dive deep into:

The real odds of building a valuable brand
Why success in ecommerce is often delusional by design
How to align your business model with your personal financial goals
The traits that separate the 5% from everyone else

If you’ve ever wondered whether your business is on the right path or what it takes to build one that truly matters this episode is for you.

Show Notes:

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