The A.I. Advantage Show™ Evolvepreneur® AIS002:021 [Mary Kathryn Johnson] How to Use A.I. to Create True Human Connections and Revenue
Welcome to the Evolvepreneur A.I. Advantage Show
Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business.
My very special guest today is Mary Kathryn Johnson ...
Mary Kathryn Johnson discusses how entrepreneurs can use AI to create meaningful human connections and increase revenue. While AI tools can help with automation and research, MKJ emphasizes the importance of bringing your true personality and experiences to all aspects of your business. She provides the example of helping a CEO reframe their company's messaging to focus on their ability to help other creators build automations, rather than focusing on competition. MKJ stresses listening to customers to understand their needs and speaking authentically from your own perspective to build an engaged community. Her approach of crafting messages targeting specific tribes has helped launch new products and categories. Overall, MKJ argues that AI should only be used to enhance human relationships, not replace them, 'for businesses to find long term success'.
Key Moments:
- MKJ discusses her background starting as a technical recruiter and how an injury led her to entrepreneurship over 20 years ago. She now helps others with automation and mindset shifts.
- True human connections are more important for business success than numbers of followers or leads. AI should be used to enhance human relationships, not replace them.
- Crafting personalized, emotional messages is important for making genuine initial connections with potential customers or clients.
- Focusing marketing on a small, passionate group aligned with your message can be more effective than chasing large numbers. Quality over quantity yields better engagement and sales.
- Leveraging AI for tasks like lead qualification and outreach can help start human connections at scale, but the interactions still require a personal human touch.
- Authentic self-expression and standing for meaningful beliefs, even if controversial, helps one stand out and attract the right customers.
- New perspectives can uncover novel opportunities hidden within a business. MKJ helped a CEO reframe her company as a leader in no-code lead generation tools.
- Active listening is a key relationship skill, like reflecting back to confirm understanding rather than making assumptions.
- Interactive video holds potential for building deeper relationships through personalized, engaging content experiences.
- Continuing human conversations will remain essential to any sustainable, impact-driven business, even with AI assistance. Automation alone is not enough.
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