Lisa Magnuson’s Empathetic Approach to Handling Objections, Ep #427

We’ve all heard the usual objections—“The price is too high” or “You’re not a good fit for us.” But what about the objections no one talks about? Many deals fall through because prospects perceive real or imagined risk. Others are paralyzed by decision fatigue, overwhelmed by the options in front of them. 

In this episode of Sales Reinvented, you’ll learn how to uncover these hidden barriers, shift objections into conversations, and build trust that leads to yes. Dive into the key insights below, then listen to the full episode to sharpen your sales game!

Outline of This Episode

• [1:12] The most common types of objections
• [3:05] How to overcome prospect overwhelm
• [4:22] The biggest mistakes people make
• [7:45] How Lisa responds to objections
• [9:04] The role of empathy in objection-handling 
• [11:09] How to handle objections with confidence
• [14:10] Top 3 objection-handling dos and don’ts
• [17:00] Turning an objection into a successful sale

Resources & People Mentioned

• B2B Sales Strategy: Avoid Prospect Stalls and Stops

Connect with Lisa Magnuson

• Follow on X
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Connect With Paul Watts 

• LinkedIn
• Twitter 

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