From the Yellow Chair "Cracking the Code: Purchase Cycles, Messaging, and Marketing for Home Services with Tom Casey"
Unleash the potential of your trades business with insights from Tom Casey, master advisor at Best Postcards and acclaimed contractor, as he cuts through the noise of self-proclaimed marketing gurus. Discover how to differentiate hype from reality, and why adopting a pragmatic, BS-filtered approach is essential for successful marketing in the trades industry. This episode promises to unpack the significance of staying consistent in training, marketing, and investment while making informed decisions based on purchase cycles to drive business growth and sustainability.
Explore the diverse marketing and purchase strategies unique to different service sectors like HVAC, plumbing, electrical, and pest control. Tom discusses the distinct cycles and demands of each, highlighting how understanding these nuances can refine your strategic branding and customer retention efforts. Learn why building a known, liked, and trusted brand is fundamental, and why relying purely on digital marketing is not a long-term solution. By crafting a holistic approach, you can effectively manage budgets and create lasting customer relationships.
Crafting compelling marketing messages is no easy task, but this episode provides valuable insights into the psychology of buyers and the art of clear, concise communication. Tom shares how to avoid the pitfalls of generalist agencies and the importance of a singular, memorable point in advertising. Embrace the power of aggressive guarantees and exceptional service to foster a strong brand identity that stands out in a competitive market. With Tom's wealth of experience, this episode is a treasure trove of strategies to help you dominate your market with consistency and focus.
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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
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