Lifelong Learning + Open Innovation to Transform Culture with Steve Rader of NASA

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Steve Rader, deputy director for the Center of Excellence for Collaborative Innovation at NASA, says storytelling is key to everything he does. He tells us thought-leading organizations will quickly become irrelevant if they don't utilize open innovation tools as the freelance economy grows. Despite the data-backed benefits of open innovation, the idea was not widely embraced when it rolled out. Steve shares with us how storytelling allowed him to gain internal buy-in and create comfort with disruption on an organizational level. Not only did storytelling play a role in motivating individuals to embrace this change, but it inspired a culture of innovative thinking.

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