In this episode, I break down simple, practical ways to differentiate your gym in 2026, without relying on Meta ads, trends, or flashy ideas that don’t last.
We cover:
- Why fixing the small, boring things often has the biggest impact on retention
- How to improve your member experience without changing your pricing or model
- Bringing real personality (yours and your staff’s) into your marketing
- Old-school local marketing that still works, and why most gyms ignore it
- Building genuine community beyond workouts and social drinks
- Why speed and action are an underrated competitive advantage
- And why gym owners need community just as much as their members do
