IT people don’t understand marketing or value – says this week’s guest Ryan Ogilvy in this engaging and practical episode. That’s a strong but generally true statement and we debate the need to get away from just focussing on what we do to why we are doing it… Ryan has worked on a many projects over the years and comes with a great portfolio of experience, working as an external consultant/contractor with many diverse organisations.  The discussion is highly practical and keeps retuning to the core point of the need to do the right thing, and simply, not just follow orders or expect a toolset to deliver ‘value’ without some understanding of the bigger picture. We also discover the 18monte Zoom call and the fact that Ryan has some dubious claim to being a Scottish Lord. Or is this just another excuse for whisky drinking ? you decide.