We enjoyed talking to the analytics veteran and product evangelist Adam Greco. Adam has more than 20 years of experience in the industry. We talked about the importance of good data for marketers and product teams, the shift from sales-led growth to product-led growth as well as the upcoming trends around machine learning and AI.
Table of content:
- 00:30 - Intro Adam
- 02:40 - The rise of data
- 05:10 - Privacy, GDPR & more
- 13:25 - Marketing vs. product analytics
- 19:00 - Tracking based on business questions
- 27:20 - Good tracking vs. bad tracking (example)
- 33:10 - The trend of AI
- 36:45 - Adam's advice for product teams
Linkedin: Adam Greco
Website: amplitude.com
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Product Bakery – The Product Management, UX & Design Podcast