Screaming in the Cloud Cyber Resilience Beyond Prevention with Anneka Gupta
Oct 30, 2025
Anneka Gupta, Chief Product Officer at Rubrik, shares her expertise in data security and cyber resilience. She discusses the evolution of backup into modern cyber recovery, emphasizing the need for organizations to prioritize recovery simulations amidst increasing ransomware threats. Gupta highlights the importance of the 'assume breach' strategy and how attacking backups has become a common tactic in cyber warfare. With AI's role in enhancing recovery operations, she illustrates how a unified platform can mitigate risks in multi-cloud environments.
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Cyber Recovery Is Not Just Restores
- Cyber recovery differs from operational recovery because you must identify blast radius and a clean recovery point before restoring.
- Rubrik claims customers shorten cyber recovery time by ~100x, massively reducing costly downtime.
Scan Backups In Place
- Scan backups in place rather than rehydrating data to detect malware and find clean recovery points faster.
- In-place scanning removes the need to provision separate infra and shortens investigation time.
Run Frequent Cyber Recovery Simulations
- Do run frequent cyber recovery simulations and testing instead of treating backups as mere insurance.
- Regular drills prevent discovering gaps only during an actual cyber event.