The future of customer experience: Embracing agentic AI

As companies race to improve customer responsiveness and satisfaction, many are turning to AI to transform their contact centers into hubs of efficiency and personalization. But despite growing investment, most organizations remain stuck in the pilot phase—hindered by legacy systems, fragmented data, and a lack of cross-functional collaboration. In this episode of McKinsey Talks Operations, Christian Johnson speaks with Malte Kosub, CEO of Parloa, and McKinsey partners Oana Cheta and Brian Blackader to explore how Agentic AI is moving beyond automation to drive real-time decision-making, elevate customer experience, and scale service excellence. Is your contact center ready for the AI-driven future? 

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