Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes.

In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.

Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead?

IN THIS EPISODE YOU’LL LEARN:

Tips for optimizing your ad campaigns off qualified leads, not any old leads
Why (and how) to use 3D laser-focused layered targeting strategies
Aleric’s expert opinion on advertising on each of the other social media channels
Why NOW is the time to stake your claim on YouTube

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