In this episode Sal, Adam & Justin speak with Jason Phillips about the importance of the fitness industry and what can be done to improve it.

Why Jason believes the “expert space” will become regulated. (2:27)
One of the BIGGEST mistakes you can make as a trainer. (8:58)
How the ‘guarantee’ model is outdated. (10:35)
Why you need leverage to grow. (17:23)
How the COVID boom of digital fitness is causing a lot of lack of trust today. (19:55)
The dissonance between being extremely good at what you do and chasing the dollar. (28:15)
The consumer thinks fast and slow when in reality it’s yes or no. (37:07)
Engage in application! (42:51)
Be authentic. (45:17)
Highlighting businesses that he admires and why. (50:02)
KEY things to look out for to build a successful business. (55:38)
If you improve your health, EVERYTHING gets better. (1:06:18)
The mental health benefits of health & fitness. (1:08:11)
The MASSIVE opportunity for future coaches and trainers. (1:18:09)

Related Links/Products Mentioned

Featured Guest/People Mentioned

Jeffrey Kidder, “Parkour and the City: Risk, Masculinity, and Meaning in a Postmodern Sport” (Rutgers UP, 2017)