Creator and entrepreneur Mai Pham joins The Colin and Samir Show to discuss her early start on YouTube, building her clothing brand Alkamai, finding community and support, working with managers, challenges and success in building her brand, team growth, custom hoodies, exploring brand deals, and reflections on challenges and manifestation.
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Quick takeaways
Building trust and credibility with the audience by being honest and authentic in content and promotions.
Finding a manager who believes in your vision and supports your goals is crucial for navigating the business side of being a creator.
Being passionate about and knowledgeable about your own products is essential for building trust with the audience and ensuring successful merchandising.
Deep dives
Creating a Trusted Brand
My FEM talks about the importance of building trust and credibility with her audience, focusing on being honest and authentic in her content. She highlights the significance of maintaining that trust when working with brands, emphasizing the importance of only promoting products she genuinely believes in.
Building a Team and Finding a Manager
My FEM shares her experience of signing with a manager at 16 and how it helped her navigate the business side of being a creator. She emphasizes the importance of finding a manager who believes in your vision and supports your goals. She also discusses the role of having a small and dedicated team, including her production manager, in driving her business forward.
The Success of Alkamai Clothing Brand
My FEM discusses the success of her clothing brand, Alkamai, which makes up a significant portion of her income. She explains the challenges she faced in finding the right manufacturing partners and creating a high-quality product that she genuinely loves. She highlights the importance of being passionate about and knowledgeable about her own products to build trust with her audience.
Merchandise and Promotion Strategies
My FEM explains her unique approach to merchandise, avoiding traditional merch companies and instead focusing on the quality and connection to her audience. She discusses her promotion strategies, primarily using her private Instagram account to engage directly with her followers and share information about new merchandise drops. She highlights the power of her strong community and her ability to authentically connect with them, leading to successful merchandise sales.
Building a Clothing Brand and Engaging with Fans
The podcast episode features the host in conversation with a guest who has successfully built their own clothing brand. The guest shares insights about the challenges and opportunities of running a clothing business while balancing brand deals as a YouTube creator. They discuss the importance of being passionate about the products you create and the difficulty of balancing quality control and meeting customer expectations. The guest also talks about the power of engaging with their audience through platforms like TikTok and YouTube, and how these platforms contribute to the success of their brand and help them make informed business decisions.
Learning from Challenges and Manifesting Future Goals
The conversation delves into the lessons the guest has learned from the challenges they faced in their business. They emphasize the importance of being cautious about sharing ideas before having a structured plan, as it can potentially overwhelm collaborators. They also discuss the concept of the seasons of life and the importance of maintaining hope during tough times. The guest shares their belief in manifestation and the power of writing down goals, sharing examples from their own journal entries. Lastly, they express their desire to continue inspiring and helping others through their journey, regardless of the specific medium or business venture they pursue in the future.
Today we speak with creator and entrepreneur Mai Pham. She's one of our youngest guests but also one of our most unique. After running away from home at 15 she started out on YouTube and never looked back, building a strong community and clothing brand called Alchemai.
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