Chad Wilson, a visionary aiming to revolutionize history education with video games, shares his groundbreaking ideas. He discusses the immersive use of RPGs to teach historical events and how game-based learning can increase student engagement. Investors Cyan Banister, Charles Hudson, Elizabeth Yin, Mac Conwell, and Jesse Middleton weigh in with insights on funding innovative educational tech. The group explores the balance between accurate storytelling and technological advancements in creating compelling learning experiences.
Chad Wilson's Immersion Ed aims to revolutionize history education by using realistic video games to enhance student engagement and critical thinking skills.
The company seeks to rapidly grow by leveraging a subscription-based model for schools and forming partnerships to access a wider network of educational institutions.
Deep dives
Transforming History Education
The goal of Immersion Ed is to revolutionize the way history is taught in classrooms through the implementation of realistic video games. Founder Chad Wilson, inspired by his own experiences as a high school history teacher, aims to make history engaging by immersing students in historical scenarios, allowing them to learn through gameplay rather than traditional methods. By using video games, students can explore different perspectives and develop critical skills, making historical events more relatable and memorable. Research conducted by the company indicated that a significant majority of teachers favor utilizing these games over conventional educational materials, highlighting the growing demand for innovative teaching aids.
Game Development Process and Efficiency
Immersion Ed employs modern technology to streamline its game development process, using cutting-edge tools like Unreal Engine 5 and generative AI to create educational content efficiently. Each game episode currently takes about one and a half months to develop at a cost of around $40,000, but the company plans to reduce this time and expense as they refine their production techniques. They have set ambitious goals, aiming to produce multiple episodes weekly in the future, thereby expanding their library to cover comprehensive history topics. This focus on efficiency will aid in scaling their offerings and reaching more schools effectively.
Innovative Business Model
Immersion Ed's business model focuses on engaging schools with a subscription-based pricing structure, allowing access to immersive historical video games without lengthy approval processes typically required for textbook purchases. By targeting discretionary school budgets rather than district-level expenditures, they can rapidly penetrate the educational market. The company anticipates significant growth in customer acquisition by leveraging partnerships with organizations like the Gilder-Lehrman Institute, which grants access to a vast network of schools. This unique approach positions the company well to capitalize on the increasing demand for skill development resources in the education sector.
Future Prospects and Challenges
As Immersion Ed prepares for a broader launch, the founder expresses concerns about sustaining the quality of support and service for an expanding user base while competing in the crowded EdTech landscape. The evolving education system, with a shift toward soft skills development, presents both an opportunity and a challenge for the company's growth. There are inherent risks in relying on the initial success of partnerships to drive user adoption, which raises questions about long-term scalability. Nevertheless, Immersion Ed has the potential to reshape history education significantly by providing experiences that encourage critical thinking and engagement among students.
*Disclaimer: No offer to invest in immersionED is being made to or solicited from the listening audience on today’s show. The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice.