

Beyond the Burrito: Chipotle’s Next Chapter in Growth and Technology with CFO Adam Rymer
Feb 24, 2025
Join Adam Rymer, CFO of Chipotle Mexican Grill, as he shares insights from a company experiencing remarkable growth. Discover how Chipotle's stock surged 70% in two years and the innovative role of ‘Chipotlanes’ in boosting customer experience. Rymer discusses the impact of mobile ordering on sales and the brand’s commitment to generous portions. He also highlights strategic expansions and partnerships, including investments in a Mediterranean concept while focusing on quality and employee advancement.
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The Success of "Chipotlanes"
- Chipotlanes, the company's version of drive-throughs, require pre-ordering and pre-payment via the mobile app.
- This model has increased efficiency, digital business, and overall returns compared to traditional drive-throughs.
Automating Chipotle Kitchens
- Chipotle uses kitchen automation tools like produce slicers and dual-sided planchas.
- These tools improve crew experience, consistency, and efficiency during peak hours.
Chipotle's Value Proposition
- Chipotle customers value generous portions and high-quality ingredients.
- Many discovered and became loyal to the brand due to this value proposition.