One of the most important questions you can ask yourself for your veterinary practice is, "What does my ideal client look like?". Finding common elements between your best clients can really help you to grow and build your practice. Most businesses don't have a way to track this, but almost every veterinary practice is building a database that is a goldmine inside their practice software. Don't overlook how important and powerful this can be for you. The data that you already have could translate into better demographic targeting on your facebook advertising to knowing where to send direct mail campaigns.
The Veterinary Marketing Podcast