Stuff You Should Know Who was Dr. Bronner?
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Jul 30, 2024 Uncover the fascinating life of Dr. Bronner, the man behind the iconic soap. From his traumatic past during World War II to his advocacy for global unity, his journey is nothing short of remarkable. Discover how he used soap labels to promote a philosophy of 'All One,' becoming a counterculture icon. Hear about his dramatic escape from a mental institution and how his son helped save their family legacy. The episode dives into their six cosmic principles that shape their ethical business practices and community engagements.
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Dr. Bronner's Origins
- Dr. Bronner, born Emil Heilbronner, came from a Jewish soap-making family in Germany.
- He apprenticed, became a journeyman, and ultimately a master soap maker, though his "Dr." title was self-proclaimed.
Arrival in the U.S.
- Dr. Bronner's Zionism clashed with his family's orthodox views, leading to his departure for the U.S. in 1929.
- He arrived in New York City shortly after the stock market crash, facing the Great Depression's challenges.
Marriage and First Soap
- In 1930, he married Paula Wolfhard, a German immigrant with a tragic backstory involving a priest and a nun.
- He created his first peppermint soap in 1935, initially marketing it as a diaper cleaner.