Financial Advisor Success Ep 347: When The Firm You Sell To Gets Sold And You Have To Reinvent Yourself With Cary Carbonaro
Aug 22, 2023
Cary Carbonaro, Senior VP and Director of Women and Wealth Services at Advisor Capital Management, shares her incredible journey after selling her practice to United Capital and navigating its acquisition by Goldman Sachs. She discusses how corporate changes challenged her marketing strategies and personal fulfillment. Cary emphasizes the importance of resilience during her career reinvention, particularly for women in finance, and highlights her efforts to provide emotional support and mentorship while reshaping her definition of success beyond mere business growth.
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Starting Advisory Career After 9/11
- Cary Carbonaro started her advisory career by taking clients one at a time during a market downturn after 9/11.
- It took her five years to break a six-figure income while building her practice from scratch in central Florida.
Vision for Client-Centered Planning
- United Capital aimed to dominate the $1M-$10M client market by excelling in financial planning and client experience.
- They integrated behavioral finance and technology to create highly personalized, client-centric services.
Financial Services Poor for Women
- Financial services historically performed poorly in serving women, creating a large untapped opportunity.
- Behavioral finance and female-friendly messaging can improve engagement and service for women clients.