8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs

312. How One Artist Took Her Love For Art and Turned it Into a Successful Business with Ashton Rodenhiser

Jun 3, 2024

Ashton Rodenhiser, owner of Minds Eye Creative, is a pioneer in sketchnoting and live illustration. She shares her journey from a creative childhood to establishing a successful business, discussing the transformative power of visual communication. Ashton reveals the challenges of adapting to a digital world during COVID-19 and the importance of finding one's pricing confidence. She emphasizes the value of mentorship, navigating industry pressures, and the potential of sketchnoting in enhancing understanding across various fields, all while adapting a lean startup approach.

47:19

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Episode guests

Ashton Rodenhiser

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Quick takeaways

Ashton Rodenhiser's journey highlights how turning passion into a business can counter the stigma that creative paths are financially unviable.

Networking and building connections are essential for creative entrepreneurs, as they significantly influence opportunities, referrals, and business growth.

Deep dives

The Unique Nature of Sketchnoting

Sketchnoting is a distinctive technique that involves using live illustrations to simplify complex ideas, making them more accessible and engaging. This method combines drawing and listening skills, allowing facilitators to visually represent discussions in real time, which enhances understanding and retention of information. By utilizing basic shapes and lines to represent concepts, sketchnoters can bridge the gap between verbal information and visual comprehension, appealing to diverse learning styles. This creative approach not only captures key points but also helps participants integrate the material more effectively.

Intro

2min

From Creativity to Entrepreneurship: A Journey in Graphic Facilitation

22min

From Paper to Pixels: The Evolution of Artistic Expression

2min

Building a Creative Venture

18min

Understanding Self-Worth in Creative Pricing

2min

Unlocking Financial Success in Creative Entrepreneurship

3min

How One Artist Took Her Love For Art and Turned It into a Successful Business

In this episode of the Millionaire University Podcast, host Brien Gearin talks with Ashton Rodenhiser, the owner of Minds Eye Creative, about the innovative business of sketchnoting. Ashton shares her journey from childhood creativity through the challenges of choosing a career path. She discusses the ups and downs of being a creative entrepreneur and how she translates complex words into art. Ashton also touches on aspects of personal growth, marketing, and the importance of pricing confidence in the success of a creative business.

What we talked about with Ashton:

+ Creative Path: From Childhood to Entrepreneurship

+ The Birth of a Business: Embracing Graphic Facilitation

+ The Impact of Sketchnoting in Various Industries

+ Navigating Business Challenges and Opportunities

+ Adapting to a Hybrid Model: The COVID-19 Pivot

+ The Art of Live Illustration: Techniques and Preferences

+ Embracing Technology: The Shift from Paper to Digital

+ The Lean Startup Approach to Creative Business

+ Overcoming Introversion: Strategies for Creative Entrepreneurs

+ Navigating Industry Challenges and Peer Pressure

+ Mentorship and Self-Reliance in Building a Business

+ Sketchnoting: A Gateway to Visual Thinking and Note-Taking

+ The Business of Creativity: Pricing, Value, and Growth

Thank you, Ashton!

A BIG Thank you to Ashton and Minds Eye Creative for sponsoring today's episode and for sharing so much value! To check out Ashton's book Beginner's Guide to Sketchnoting and learn more about Minds Eye Creative go here.

To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.

Sign up for our FREE Millionaire University Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.

Wanna get social? Click on any of the links below to connect with us.

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And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.

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8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs

312. How One Artist Took Her Love For Art and Turned it Into a Successful Business with Ashton Rodenhiser

Episode guests