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The Joe Pomp Show
How Ryan Reynolds Turned a $2.5M Soccer Gamble Into a $100M Business
Apr 2, 2025
Delve into the incredible transformation of Wrexham AFC under the ownership of Ryan Reynolds and Rob McElhenney. Discover how a $2.5 million gamble evolved into a $100 million business. The podcast reveals the club's impressive financial growth, fueled by merchandise sales and sponsorships. Learn about the community engagement and strategic initiatives that have helped elevate Wrexham from underdogs to serious contenders in the football league. It's a captivating story of ambition and revitalization in the world of sports.
09:07
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Quick takeaways
- Wrexham AFC's remarkable transformation has significantly boosted its global visibility and revenue through strategic marketing and social media engagement.
- Despite ongoing debt repayment, the club's annual revenue surged to over $35 million, reflecting a compelling financial turnaround and potential for future growth.
Deep dives
Transforming Wrexham into a Global Brand
Wrexham AFC has undergone a remarkable transformation since being purchased by Ryan Reynolds and Rob McElhinney, shifting from a struggling fifth-tier club to a globally recognized brand. Following the release of the hit documentary series, Wrexham's social media presence skyrocketed, with Twitter followers increasing from 45,000 to 580,000 and Instagram followers from 27,000 to 1.4 million. This surge in visibility allowed the club to secure lucrative sponsorship deals with major companies like TikTok and Expedia, doubling their season ticket sales from 2,600 to 6,800. The club's strategic focus on global marketing has resulted in North America now accounting for 52% of its revenue, reflecting a significant shift in its financial landscape.
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Discover
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