From Blog to Business - Tips on Creating a Personal Brand with Karen Blanchard
Dec 6, 2023
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Fashion blogger and stylist Karen Blanchard shares tips on creating a personal brand in content creation, including advice on styling, finding great pieces, and curating your own style. They discuss the difference between personal style and fashion, provide gifting recommendations for the holiday season, and offer shopping tips for finding high-quality items. They also share their love for the color red in fashion and provide style advice for holiday events.
Finding stylish outfits without spending a lot of money and staying true to your own style is crucial for building a personal brand in the fashion industry.
Knowing your worth, asking for fair compensation, and not undervaluing your work are essential for success in the fashion blogging business.
Deep dives
Favorite Fashion Pieces and Trends
I am currently loving the trend of wearing red and outerwear. Red has become a standout color this season and I have seen some fantastic red pieces available at Marshall's. As for outerwear, I am a sucker for jackets and coats. They can really elevate a look and add a stylish touch to any outfit.
Personal Style and Fashion Journey
Karen Blanchard, a renowned fashion blogger, discussed how her love for fashion began during her childhood when she and her mom would go to street markets in London to find inexpensive clothing. She fondly recalls trying on the clothes and having mini fashion shows with her mom. This early experience showed her that you can find stylish outfits without spending a lot of money. Karen also shared her journey from working a nine-to-five job in a printing company to starting her fashion blog, 'Where Did You Get That?' as a personal outlet and diary. She emphasized the importance of staying true to your own style and not being afraid to start something new.
Building a Successful Career in Fashion Blogging
Karen discussed the gradual growth of her blog and how she learned about the business side of fashion blogging. She mentioned that in the early days, brands would offer her free products in exchange for exposure. Over time, she started receiving inquiries about rates and started exchanging notes with other content creators to gain insights into pricing and negotiation. Karen highlighted the need for self-value and not undervaluing your work. She emphasized the importance of knowing your worth and not being afraid to ask for fair compensation.
Advice for Breaking into the Fashion Space
Karen provided advice for those interested in breaking into the fashion space. She encouraged finding your own personal aesthetic and leaning into what makes you unique. Karen advised picking a platform that suits your strengths and personality, whether it's TikTok, YouTube, or blogging. She emphasized the significance of being authentic and not copying what others are doing. Karen also encouraged individuals to embrace their differences and not let excuses hold them back from pursuing their passions in the fashion industry.
Guess who is sponsoring today’s episode? Marshalls! They have the highest quality fashion and home décor at the best value. (advertisement by Marshalls) It's holiday event season! But with all the parties and the festive activities comes the dreaded question: what do I wear? This week I'm sitting down with (and getting some free styling advice from) stylist, creator, and the world renowned fashion blogger behind “Where Did You Get That”, Karen Blanchard. We talk about her love of fashion and how she built her brand in content creation. Plus, Karen gives some expert advice on styling, finding great pieces, and curating your own style. And in the spirit of the holidays, we discuss gift giving, and how to pick out the perfect items.
Got a financial question you want answered on a future episode? Text me or leave me a voicemail at 908-858-3410.
Special thanks again to Marshalls for sponsoring this episode!