Atom Finance Founder Eric Shoykhet - Building For The Retail Investor and Debating PFOF

In today's episode, Ryan Zauk sits down with Eric Shoykhet, Founder & CEO of Atom Finance. Atom Finance is the fastest-growing investment research & portfolio management platform, backed by the likes of Greycroft, General Catalyst, and FlatIron’s Zach Weinberg. Think of it as the "Bloomberg Terminal" for the retail investor and prosumer. Their DAU has grown over 300% since the pandemic. While working on Wall Street, Eric identified the massive information gap between enterprise platforms like CapIQ, and what was available to retail investors. Atom Finance was founded in 2018 to close this gap, empowering any investor with the tools typically reserved for Wall Street professionals. Eric and Ryan discuss: 3:13 - His journey from Wharton to one of the top groups on Wall Street, to investing, to starting his own venture 6:55 - Atom Finance and its key features to equip retail investors with better information 10:40 - How Eric thinks about building products for the many different types of investors 12:50 - Their "freemium" model 14:30 - The start of a 10-minute discussion on Robinhood, the dark side of PFOF, retail trader psychology, and its implications for his users 25:08 - His thoughts on Public.com's tipping model 27:00 - A rapid, rapid-fire question round For more FinTech insights, follow us below: Medium: medium.com/wharton-fintech WFT Twitter: twitter.com/whartonfintech Ryan's Twitter: twitter.com/RyanZauk LinkedIn: www.linkedin.com/company/wharton-fintech-club/