Tom Hodgkinson on 30 Years of The Idler at The Oldie Literary Lunch 5th March 2024
Mar 6, 2024
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Join Tom Hodgkinson for a lively chat about 30 years of 'The Idler' magazine, exploring idleness, work-life balance, and the journey of the publication. Discover the challenges and successes of running a magazine and the rise and fall of The Idola Academy in London.
Tom Hodgkinson found inspiration in Dr. Johnson's essays on idleness for creativity.
The Idler magazine achieved profitability after facing skepticism and experimenting with various publishing arrangements.
Deep dives
Tom Hodgkinson's Journey from The Idler Magazine to Becoming a Bestselling Author
Tom Hodgkinson, known for setting up The Idler magazine and authoring books like 'How to Be Idle', discussed his journey from starting at skateboarding and record shops to becoming a freelance journalist. His inspiration came from Dr. Johnson's essays on idleness, realizing the importance of reflection and creativity. Despite unconventional work habits, like writing right on deadlines, he emphasized the value of idling for creative pursuits.
The Evolution of The Idler Magazine and Challenges Faced
The Idler magazine faced skepticism initially, with critics calling it a 'one-joke will self-fanzine'. Over years of slow growth, the magazine encountered highs and lows, including The Guardian offering Hodgkinson a full-time job after a column on not wanting to work. Various publishing arrangements were tried, from working with different publishers to self-publishing, leading to the challenge of balancing creative freedom with business aspects.
The Idler's Success and Lessons Learned Over the Years
After years of perseverance, The Idler magazine finally made a profit, marking a significant milestone after relying on external projects for financial support. Hodgkinson highlighted the magazine's journey of evolving from a failed shop venture to achieving profitability. Despite facing setbacks and criticisms, the magazine's success after three decades reflected dedication, creativity, and the persistence of idling as a source of inspiration.