Today on the show we have Sançar Sahin, co-founder of Oliva.
In this episode, we talked about the necessary elements you need to build a world-class marketing team, the impact a company’s go-to market strategy has on choosing the right team members, and the inspiration behind Oliva.
We also discussed Sançar’s move from building teams as a VP, back to the scrappy stage of a one-man marketing team, the importance of getting deep insights and feedback at the very start of building a product, and how those insights helped clarify Oliva’s positioning.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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