In this episode, Rick Mayo interviews Michael O'Koomian, founder of MOK Advisors, to talk about the intersection of fitness and finance. Michael has a rare combination of experience, having operated fitness businesses and worked on Wall Street.

He shares his journey from fitness entrepreneurship to advising multimillion-dollar mergers and acquisitions.

The conversation explores how to value and scale businesses, especially in the fitness franchising space. Michael explains how fitness franchisees should think about business valuation as a multiple of EBITDA and provides practical advice for scaling operations and planning an exit.

Michael also discusses key trends in the health and wellness sector, including the rising importance of strength training. The episode closes with advice on future opportunities in the industry and how to grow and exit a fitness business successfully.

Whether you're running a fitness franchise or simply interested in the business side of fitness, this episode is packed with expert advice. Tune in!

Key Takeaways

Intro (00:00)

Emotional eating and personal weight loss journey (03:07)

Transition from corporate consulting to fitness entrepreneurship (10:57)

Combining banking experience with fitness to offer unique business solutions (19:55)

How to value a franchise business using EBITDA multiples (26:54)

The benefits of scalability in fitness franchises like Alloy (32:28)

Opportunities in the fitness sector for growth and acquisition (38:44)

The impact of post-pandemic consumer behavior on boutique fitness (43:22)

Future trends in strength training and fitness investments (48:37)

Additional Resources:

- MOK Advisors: https://www.mokadvisors.com

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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